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Well, back then, when options mattered more than tangible dollars, a book called The Cluetrain Manifesto made the rounds. To really understand it, you had to be a part of the culture back in the late 1990s. We all thought customers would be ... And it's relevant to companies along the entire risk supply chain. Definitely read the 95 theses in the manifesto, but for now, I want to focus on #84 and #85: 84. We know some people from your company. They're pretty cool online. ...
The Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. ...
Readers of this blog will probably know the ol' PR Warrior has a soft spot for the Cluetrain Manifesto. Indeed, I might even bang on a little about this seminal work, first published in 1999. Okay, maybe a lot :). But check out these two Cluetrain's 95 theses and you'll understand why it's as relevant today as ever before (and that the message clearly is not getting through to the corporate sector): #21: Companies need to lighten up and take themselves less seriously. ...
Heresy I know, but I have never read The Cluetrain Manifesto from cover to cover. I could almost quote you the 95 theses but never sat down and read the whole lot. Well I am now. And what an eye-opener! Well .. slap in the face actually ...
The faster we grow, the more bogged down I get in the practical stuff. Tactical ideas and implementation, strategy, problem solving, running a business,
Now that all of us have much more experience than when this came out, perhaps we should all look, reflect and see if we can identify more closely with the 95 theses to see if we have learned anything, or indeed what else we have left to ...
I recommend marketers and their bosses (re)visit The Cluetrain Manifesto: it's really easy to read the 95 Theses, and there's more truth in those 11-year-old declarations than in most marketing reports published last month. But are they ...
The authors of The Cluetrain Manifesto developed a list of 95 theses, which reveal the value of engaging in the online marketplace. Unlike Martin Luther's infamous theses, which sparked the beginning of the Protestant Reformation, ...
Even when trimmed down from its chatty tone to a more condensed 75 most salient theses the ideas still remain relevant. How has the role of the business changed? In what ways are we now communicating? This ?can-do how-to? list charges ...
Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter?and getting smarter faster than most companies.? The 95 Theses (pay ...